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Anime News

Temp Agency / Hataraki Man Cross Promotion
Date: 1/30/2007
The Television animation "Hataraki Man" started broadcasting in the wee hours on Fuji TV in October 2006; the final episode aired on December 21, 2006. Working people in their twenties and thirties empathize with the hard working protagonist, Matsukata Hiroko, and the show scored high television audience ratings. Furthermore, a television commercial for the temporary employment agency "DIP" which uses the image of Matsukata Hiroko has attracted attention. The project to choose a new promotional campaign for agency began around June 2006, and information on the Hataraki Man animation was obtained while conferring with advertising agencies, etc. Having read the original Hataraki Man manga by Anno Moyoco thoroughly, marketing director Aihara/Aibara Hidenobu felt, "The manga readership and the viewers that the anime aims at, to say nothing of the theme, are the same." Source: Mantan
Source: Anime News Service