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IndieFlix offers on-demand DVDs Date: 11/1/2005 |
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With shelf space tighter than ever particularly for independent films, new on-demand DVD production companies are opening up new paths for independent filmmakers to get their movies out on disc. Seattle-based IndieFlix is the latest to enter the space. Launched by filmmakers Scilla Andreen and Carlo Scandiuzzi this month, the company sells DVDs of movies by independent filmmakers it features at its site, www.indieflix.com. The company makes a DVD of each movie only after an order is placed and then sends the disc out to the customer the next day. Andreen said she and co-founder Scandiuzzi came up with the idea for IndieFlix while shopping their own films around Hollywood. "The offers we'd get were downright horrible," she said. Each movie is sold for $9.99 on the site. Filmmakers receive one-third of the gross money from each sale and IndieFlix keeps the other two-thirds. Filmmakers are paid at the end of each month. "We want the filmmakers to actually make money," Scandiuzzi said. The site drew 10,000 hits its first day and Andreen said all the filmmakers with movies featured on the site have earned money, though she declined to say how much. The site is open to all filmmakers, though the company screens each movie for inappropriate material and to make sure the masters are in good shape. Replication and fulfillment are handled in-house by the company's eight-person staff. IndieFlix follows on the heels of similar services also geared toward indie filmmakers. This summer, Amazon.com bought CustomFlix, which also has signed on independent filmmakers and makes a DVD each time a movie is purchased from the site. Amazon also has Amazon Advantage, which allows independent filmmakers to sell DVDs they've made themselves through the site. IndieFlix signs non-exclusive deals with filmmakers, allowing them to also distribute their movies elsewhere. |
| Source: DVD Exclusive |
