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Anime News

Pretty Cure: An Integral Component Of TOEI's Overseas Strategy
Date: 9/23/2005
Toei Animation Ltd. has annnounced the overseas deployment of it's Pretty Cure TV animation series. In Germany broadcast will begin on RTLII bureau from September 5th. Italian RAI2 broadcast is scheduled to follow in October. The series achieved top popularity status among Japanese girls when it was broadacast at 8:30 AM Sunday's weekly via ABC TV. A flurry of related goods and animated films soon followed to much success. Toei Animation established it's overseas subsidiary in Los Angeles, USA and Paris, France last year, aiming at maximizing overseas business earnings. The company is headquarted in Tokyo, and has maintained a Hong Kong subsidiary since 1997. According to Toei, Pretty Cure is an important work in it's overseas strategy, and positive development is hoped in the Latin American, Asian and European regions.
Source: Anime News Service