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'Potter' A Hair Better Than 'Tangled' 'Faster' Throws a Rod Date: 11/29/2010 |
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Harry Potter and the Deathly Hallows, Part 1 dropped 60%, but still managed to earn an estimated $50.3 million at the Thanksgiving weekend box office, which made it a hair better than Disney?s 3-D animated feature Tangled, which debuted with an estimated $49.1 million. The superhero-themed animated feature Megamind finished a distant third, while newcomers Burlesque, Love and Other Drugs, and Faster underwhelmed. Overall the box office was down slightly from last year when Twlight: New Moon and The Blindside topped the charts during Turkey Day weekend. Weekend Box Office (Studio Estimates): November 26 - 28, 2010 Film Weekend Gross Screens Avg./ Screen Total Gross Wk# 1 Harry Potter and the Deathly Hallows Part 1 $50,345,000 4,125 $12,205 $220,352,000 2 2 Tangled $49,100,000 3,603 $13,628 $69,000,000 1 3 Megamind $12,850,000 3,411 $3,767 $130,466,000 4 4 Burlesque $11,800,000 3,037 $3,885 $17,150,000 1 5 Unstoppable $11,750,000 3,183 $3,691 $60,726,000 3 6 Love and Other Drugs $9,850,000 2,455 $4,012 $14,000,000 1 7 Faster $8,708,000 2,454 $3,548 $12,200,000 1 8 Due Date $7,300,000 2,555 $2,857 $85,018,000 4 9 The Next Three Days $4,840,000 2,564 $1,888 $14,551,000 2 10 Morning Glory $4,030,000 2,441 $1,651 $26,451,000 3 The penultimate Potter pic has now earned $220 million domestically and over $610 worldwide. It has brought in more money in its first ten days than any film in the series and it should finish its domestic run in the $300 million neighborhood, but its potent earnings are partially the result of higher ticket prices--it still trails Sorcerer?s Stone and Goblet of Fire in the number of admissions. Tangled, Disney?s contemporary take on Rapunzel, did better than expected and has amassed a 5-day total of $69 million. It is Disney?s best non-Pixar animated debut to date thanks to a stellar $13,628 average from 3,603 locations. 3-D showings at 2,461 locations accounted for 56% of the opening weekend?s tally. Tangled attracted an audience that was 61% female and 57% under 25. With little animated competition for its young female audience in the coming weeks, look for Tangled, which received a superb ?A+? CinemaScore from audiences, to demonstrate solid ?legs.? In spite of Tangled?s potent debut, the Dreamworks 3-D animated feature Megamind dropped just 20%--probably because the superhero-themed comedy has a stronger appeal to boys and men than Tangled. Males certainly didn't flock to the musical Burlesque starring Cher and Christina Aguilera averaged just $3,885 at over 3,000 theaters. The Broadway-based film attracted an audience that was 69% female and 54% over 25. Love and Other Drugs, the R-rated romance comedy/drama starring Jake Gyllenhaal and Anne Hathaway, debuted tepidly with a $4,012 average at 2,455 theaters. It attracted an older (60% over 25) female (63%) audience. The action pic/revenge drama Faster, which stars Dwayne ?The Rock? Johnson, threw a rod, earning just $8.7 million in spite of a huge marketing campaign that involved hundred of spots during prime TV sporting events. It attracted an older (57% over 25) male (57%) audience. The only positive news to come out of Faster?s debut was the fact that the audience grew every day from Wednesday to Saturday, an indication that patrons liked the film a lot more than critics (Faster received only 43% positive reviews according to Rotten Tomatoes). Mention should be made of the runaway train epic Unstoppable, which posted the smallest decline in the top ten (just 10%). The Denzel Washington film has now moved past his remake of The Taking of Pelham 123. The comic book based ?geri-action? movie Red finally dropped out of the top ten in its 7th weekend of release, but still managed to add $1.4 million, bringing its total to $86.1 million. |
| Source: ICv2 |
