Search
Partners
Anime News
|
'Alice' Surprises With $116.3 Million Another 3-D Triumph Date: 3/8/2010 |
|
Print View 'Alice' Surprises With $116.3 Million Another 3-D Triumph Published: 03/07/2010, Last Updated: 03/08/2010 03:11am Tim Burton?s Alice in Wonderland blew away all expectations by earning a stunning $116.3 million, totally smashing the previous March debut record of $70.9 million set by Zack Snyder?s 300. Alice earned 70% of its enormous take from its 3-D screens, and its gargantuan debut means that the rush to extra-dimensional filmmaking will pick up even more momentum (see ?Green Lantern Movie in 3-D?). The audience for Alice skewed slightly female (55%) and young (54% under 25). The ?Disney? imprimatur helped attract parents and their children, who made up 39% of the audience, but the film also proved attractive to couples, who made up 36% of the crowd. Alice, which starred Johnny Depp, posted the biggest opening ever for a non-sequel and set an IMAX record, earning $11.9 million from 188 locations thanks to a mind-blowing average of $63,137 per screen. Weekend Box Office (Studio Estimates): March 5-7, 2010 Film Wknd Gross Screens Avg./Screen Total Gross 1 Alice in Wonderland $116,300,000 3,728 $31,196 $116,300,000 2 Brooklyn's Finest $13,500,000 1,936 $6,973 $13,500,000 3 Shutter Island $13,300,000 3,178 $4,185 $95,825,000 4 Cop Out $9,145,000 3,150 $2,903 $32,360,000 5 Avatar $7,700,000 2,163 $3,560 $720,189,000 6 The Crazies $7,016,000 2,479 $2,830 $27,409,000 7 Percy Jackson & The Olympians: The Lightning Thief $5,100,000 2,994 $1,703 $78,033,000 8 Valentine's Day $4,270,000 3,040 $1,405 $106,420,000 9 Crazy Heart $3,350,000 1,274 $2,630 $29,569,000 10 Dear John $2,850,000 2,496 $1,142 $76,694,000 Second place is still in doubt at this time with a slight edge apparently going to Antoine Fuqua?s cop drama Brooklyn?s Finest, which played well to urban audiences and appears to be a hair?s breath ahead of Martin Scorsese?s Shutter Island, which fell just 41% in its third frame. Kevin Smith?s Cop Out dropped 49.8% and finished fourth with an estimated $9.1 million. Avatar took its biggest hit yet, a 44% decline resulting from the loss of 3-D and IMAX screens to Alice. But the resilient science fiction saga still finished fifth and added another $7.7 million to its enormous domestic total, which is now north of $720 million. The wicked smart horror remake The Crazies fell 56% in its second weekend, but still brought in an estimated $7 million and finished sixth, while Percy Jackson and the Olympians slipped by 46.8% and finished seventh with an estimated $5.1 million. Buoyed by Alice?s tremendous debut the weekend box office was up a potent 87% over the same frame last year when Watchmen debuted. |
| Source: ICv2 |
